The latest New Orleans Hornets rebranding news, however subtle, comes from a highly placed source: Mrs. Gayle Benson. Here is the news from Mrs. Gayle as she spoke to Jennifer Hale on the pregame show before the loss to the Jazz:
Following this she also reported that the process to get NBA approval has not begun. Jimmy Smith corroborated this story.
- The colors they prefer are red, gold, and navy blue
- The colors they initially preferred were red, gold, and black
- They expect to announce the name change following this season
However, placed on the canvas with other facts, these comments take on a greater weight.
In fact, they point straight the New Orleans Pelicans as the end-product the rebrand.
There is a good deal of back story on the rebrand (which you should read up on the fully grok this), but the short of it is that there will be a rebrand, and Pelicans is one of the candidates. This is based on conversations with friends of Hornets247, rumors in various media, and the fact that Tom Benson owns the name / brand, has for a while, and has been maintaining LLC’s bearing this name or something similar.
So let’s start connecting the dots. The New Orleans Pelicans logo is featured above. Note the red, the gold, and the black. Here are links to more images for those who are interested:
As can be easily seen, the red-black-gold concept AND the red-blue-gold concept are both with the Pelicans hypothesis, despite protests that that Pelicans are gray or the state bird is a brown pelican (which can be gray). In fact, earlier reports claimed one color was gray. Assuming Mrs. Gayle is correct, this earlier information was in error, but it could be squared up if the person leaking the gray color saw images similar to the t-shirt above and assumed it was one of the main colors. This is being charitable, but it’s worth mentioning.
- Another logo
- Small logo
- Another Jersey
- T-Shirt with blue
- Hat with Blue
- New Concept Hat with Black
- Postcard with blue
- Old School Pelicans
- Old School New Orleans
Additionally, these colors square up less nicely with other candidate names: Voodoo, Brass, Krewe, Angels. While possible, these seem out of line with the three colors above when compared to the Pelicans evidence. Additionally, the Voodoo are pulling no punches in terms of marketing themselves as Voodoo and show no signs of folding, so a quick rebrand to Voodoo seems more and more unlikely.
Cardinals fits with the colors above, but some rumors indicated an older name that is not shared with a current professional sports franchise. This would disqualify Cardinals, if correct, while admitting Pelicans.
Lastly, one of the criteria is that the brand mean something to New Orleans. Pelicans clearly does, and those colors are the colors on the New Orleans flag, along with white, which any team can use.
I do not see a more compelling case at this time, so Pelicans looks like the front runner. We’ll see in April or May, it seems.
New Orleans Hornets to become Pelicans, Bobcats to become Hornets?
Posted 02 December 2012 - 11:51 AM
Posted 02 December 2012 - 12:12 PM
I think the Bobcats should change their name back to the Hornets and the Hornets should change their name to the Jazz and the Jazz should change their name to the Rockies and the Timberwolves should change their name to the Lakers and the Lakers should change their name to Heavy, But Not Terrible Traffic
Posted 02 December 2012 - 12:33 PM
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