49 replies to this topic

[SportsFan93]

http://www.hornets24...this-offseason/

The latest New Orleans Hornets rebranding news, however subtle, comes from a highly placed source: Mrs. Gayle Benson. Here is the news from Mrs. Gayle as she spoke to Jennifer Hale on the pregame show before the loss to the Jazz:

• The colors they prefer are red, gold, and navy blue
• The colors they initially preferred were red, gold, and black
• They expect to announce the name change following this season

Following this she also reported that the process to get NBA approval has not begun. Jimmy Smith corroborated this story.
However, placed on the canvas with other facts, these comments take on a greater weight.
In fact, they point straight the New Orleans Pelicans as the end-product the rebrand.
There is a good deal of back story on the rebrand (which you should read up on the fully grok this), but the short of it is that there will be a rebrand, and Pelicans is one of the candidates. This is based on conversations with friends of Hornets247, rumors in various media, and the fact that Tom Benson owns the name / brand, has for a while, and has been maintaining LLC’s bearing this name or something similar.
So let’s start connecting the dots. The New Orleans Pelicans logo is featured above. Note the red, the gold, and the black. Here are links to more images for those who are interested:

• Another logo
• Small logo
• Jersey
• Another Jersey
• T-Shirt with blue
• Hat with Blue
• New Concept Hat with Black
• Postcard with blue
• Old School Pelicans
• Old School New Orleans

As can be easily seen, the red-black-gold concept AND the red-blue-gold concept are both with the Pelicans hypothesis, despite protests that that Pelicans are gray or the state bird is a brown pelican (which can be gray). In fact, earlier reports claimed one color was gray. Assuming Mrs. Gayle is correct, this earlier information was in error, but it could be squared up if the person leaking the gray color saw images similar to the t-shirt above and assumed it was one of the main colors. This is being charitable, but it’s worth mentioning.
Additionally, these colors square up less nicely with other candidate names: Voodoo, Brass, Krewe, Angels. While possible, these seem out of line with the three colors above when compared to the Pelicans evidence. Additionally, the Voodoo are pulling no punches in terms of marketing themselves as Voodoo and show no signs of folding, so a quick rebrand to Voodoo seems more and more unlikely.
Cardinals fits with the colors above, but some rumors indicated an older name that is not shared with a current professional sports franchise. This would disqualify Cardinals, if correct, while admitting Pelicans.
Lastly, one of the criteria is that the brand mean something to New Orleans. Pelicans clearly does, and those colors are the colors on the New Orleans flag, along with white, which any team can use.
I do not see a more compelling case at this time, so Pelicans looks like the front runner. We’ll see in April or May, it seems.

[tripleaamin]

>:0

[Sean™]

Lol pelicans. It's likely not gonna happen, but I wouldn't mind seeing the Charlotte Hornets again

[Abdul™]

Wow Pelicans that is so weak

[Volt]

what a horrible name for a basketball team lol

[Pusha Key]

Pelicans...

[BayArea510]

Pelicans!?!?! Cmon Nola, the Hornets are good as the name is. The Bobcats, on the other hand, should look for a name change.

[DJ.]

Pelicans are you KIDDING ME

[Truth34]

How bout you make the Hornets the Jazz, and change the Jazz to the Pelicans

[airWarrior]

A Baseball bat? wtf?

How bout you make the Hornets the Jazz, and change the Jazz to the Pelicans

exactly,

New Orleans should be Jazz
Charlotte should be Hornets
Utah can be mormons

[SportsFan93]

A Baseball bat? wtf?




exactly,

New Orleans should be Jazz
Charlotte should be Hornets
Jazz can be mormons

That was the logo of the old New Orleans Pelicans minor league baseball team.

[Truth34]

what the [expletive deleted] are they trying to copy the St. Louis Cardinals?

[Frosty]

That looks like something I could do in MS Paint

[probskN]

That looks like something I could do in MS Paint

LAWL that's exactly what I was thinking when I saw it.

[probskN]

I think the Bobcats should change their name back to the Hornets and the Hornets should change their name to the Jazz and the Jazz should change their name to the Rockies and the Timberwolves should change their name to the Lakers and the Lakers should change their name to Heavy, But Not Terrible Traffic

[Delirium]

WHAT THE FUCK IS THIS

[Sean™]

I think the Bobcats should change their name back to the Hornets and the Hornets should change their name to the Jazz and the Jazz should change their name to the Rockies and the Timberwolves should change their name to the Lakers and the Lakers should change their name to Heavy, But Not Terrible Traffic

seems legit

[Penny]

WHAT THE FUCK IS THIS

[ban me pheggets]

Pelicans? What the [expletive deleted] is this shit god dammit

[MaverixFan]

The mighty mighty Pelicans!